Wednesday, May 11, 2011

Audi Launches New Audi A7 Sportback: Luxury Sedan Car in India

- Powered with a 3.0 TDI V6 engine, the Audi A7 Sportback sets benchmarks in luxury, design and technology

- Winner of the “Auto Bild” Design Summit 2011

- The new Audi A7 Sportback will be available at Audi dealerships across India from May 2011
Delhi: Audi, the German luxury car manufacturer, today announced the launch of its design marvel, the new Audi A7 Sportback. Equipped with a powerful and efficient 3.0 TDI V6 engine, the luxury sedan is priced from INR 6,400,000 onwards (ex showroom Delhi). The new Audi A7 Sportback was unveiled by Michael Perschke, Head, Audi India, along with leading Bollywood Actor, Deepika Padukone, who is also a proud Audi owner.

“The introduction of the new Audi A7 Sportback in India reiterates our unwavering commitment to offer the discerning Indian customer with products of highest technical perfection and design finesse. Driven by our philosophy of 'Vorsprung durch Technik', the new five – door executive sports coupe is targeted at individuals who seek the luxury of customization and a sense of freedom. The launch of the new Audi A7 is in line with our top down strategy, which started with the introduction of the all new Audi A8 early this year. With its sporty driving qualities combined with impressive efficiency, I am confident that the all new Audi A7 Sportback will set a benchmark for style, performance, progressiveness and luxury in its segment”, said Michael Perschke, Head, Audi India

The Audi A7 Sportback is a moving sculpture. Measuring 4.97 meters in length, 1.91 meters in width, and only 1.42 meters in height, the lines of this five - door coupe convey aesthetic athleticism and sophistication.

“A perfect synthesis of prestige, sportiness and modern technology, the Audi A7 combines the strengths of a coupe, a sedan and an avant in a highly attractive concept which truly symbolizes progressiveness. The new Audi A7 Sportback breaks free from the shackles of conventional design and expresses a distinct lightness thereby setting a new definition of contemporary luxury”, he added.


The new Audi A7 Sportback will debut in India with the 3.0 TDI V6 engine which produces 500 Nm of torque at 1400 - 3250 rpm and 180 kW (245 hp) at 4000 - 4500 rpm. S tronic and quattro drive are standard with this engine. Acceleration from 0 to 100 km/h takes 6.3 seconds and top speed is limited to 250 km/h. Fuel consumption is just 6.0 liters of fuel per 100 km on average.

Pioneering Design

The new A7 Sportback is an Audi in new top form. Its low, dynamically drawn roofline lends it the character of a coupe. The design presents the aesthetics of modern technology in every detail – in the sharp and precise stroke of the lines. Optional LED headlights accentuate the distinctive expression. These use light-emitting diodes to provide all functions and simultaneously consume little energy.

Interiors: A perfect culmination of luxury and style

In true Audi tradition, the interiors of the Audi A7 Sportback have been carefully crafted, with utmost levels of perfection. The car features top-class new materials such as layered wood veneers, and an optional ambient lighting system. The front seats are available with optional ventilation and massage functions.

The head up display is a new, high-end feature that Audi makes available as an option in the A7 Sportback. It projects the most important data for the driver to see onto the windshield as symbols and digits. The information appears in a 26 x 9 centimeter window roughly 2.5 meters in front of the windshield.

The Audi A7 Sportback was selected as the winner of the “Auto Bild” Design Summit 2011. The five-door coupé was voted No.1 by a wide margin for its outstanding design.

Globally, Audi recorded significant growth rate worldwide in the luxury class. With 422,000 cars delivered in the first four months (2010: 360,706), Audi sold 17 percent more cars worldwide than in the same period last year.

Audi India recorded an impressive 105 percent growth from Jan – April 2011 with a sale of 1986 cars (967 cars: Jan – April 2010). In April 2011, the company sold 375 cars – a growth of 98 percent over the same period last year (189 cars: April 2010).

The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South and Surat.

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